In February 2017, recording and reality TV star Ray J. announced plans for a collaboration between his line of Raytroniks Scoot-E Bikes and famed leather luxury goods brand MCM Worldwide, which would be sold in select Neiman Marcus stores nationwide. In case you’re unfamiliar with the Scoot-E Bike, it’s a scooter that runs 100% on electricity. The Scoot-E bike can reach a top speed of 20 mph and runs for up to 30 minutes before you have to recharge it.
I was able to attend an exclusive preview of the line of limited edition Scoot-E Bikes at Neiman Marcus Atlanta. Attendees had the opportunity to see several variations of the MCM Worldwide x Scoot-E Bikes, perused a selection of MCM’s spring 2017 Men’s collection, and sipped signature cocktails made with CÎROC Ultra-Premium Vodka.
Not only were there tons of celebrity guests in the building, Ray J himself made an appearance at the event! Wearing a MCM x CR Collection Quilted Bomber Jacket and MCM Visetos Zip High Top Sneakers, Ray J represented Raytroniks and MCM in style.